GA4 & Google Tag Manager set up with conversion tracking that pays for itself.
Symphony Marketing & Sales builds measurable growth engines. This engagement: GA4 and Google Tag Manager set up with conversion tracking. We turn scattered tags and blind spots into a single source of truth your whole team can trust.
- 100%
- Of key conversions tracked
- 4.2x
- Faster reporting cycles
- 38%
- Lower cost per conversion
- 0
- Duplicate / broken tags
GA4
G-XXXXXXX
GTM
GTM-XXXXXXX
Events
12 tracking
The Challenge
GA4 and Google Tag Manager setup with conversion tracking
The brand was flying blind. Campaign spend was rising while the data needed to prove what worked simply wasn't there.
No reliable measurement
Analytics were fragmented across legacy Universal Analytics properties, broken tags, and manual spreadsheets that never reconciled.
Conversions went untracked
Form submissions, demo requests, and checkout completions fired no events, so paid and organic channels looked identical in reporting.
Tag Manager sprawl
Dozens of unmanaged tags, duplicate pixels, and no naming convention made every change a risk and every audit a guessing game.
Decisions on gut feel
Leadership couldn't attribute revenue to channels, so budget moved on intuition instead of evidence.
The Solution
GA4 and GTM set up with conversion tracking
We rebuilt the entire measurement stack on GA4 and Google Tag Manager, then instrumented every conversion that maps to revenue.
GA4 property architecture
Clean property and data stream structure with a documented naming standard, custom dimensions, and audiences mapped to the funnel.
Google Tag Manager foundation
Consolidated container, reusable tag templates, triggers, and variables. Server-side friendly and version-controlled through workspaces.
Conversion tracking
Key events for form submits, demo bookings, phone taps, and purchases — each with value, currency, and channel attribution.
Validation & reporting
DebugView and Tag Assistant QA, real-time dashboards, and a QA checklist so conversions stay trustworthy release after release.
Service Line — SEO & Analytics
What we deliver
Everything under SEO & Analytics, from the first tag to the boardroom dashboard.
Analytics implementation
GA4 properties, data streams, and event schemas designed for how your business actually measures success.
Learn more →Tag Manager engineering
Google Tag Manager containers built with governance: naming conventions, workspaces, and version control.
Learn more →Conversion tracking
End-to-end event tracking for leads, signups, and revenue with value passing and reliable attribution.
Learn more →SEO & organic growth
Technical audits, content strategy, and on-page work that turn search visibility into qualified demand.
Learn more →Reporting & dashboards
Looker Studio dashboards that surface the metrics leadership needs to make confident budget calls.
Learn more →Measurement audits
Full tag and data audits that find leakage, duplication, and gaps before they distort your numbers.
Learn more →How we work
A measurement blueprint, then execution
- 01
Audit & discovery
We map every existing tag, event, and conversion to find what's broken, duplicated, or missing.
- 02
Measurement blueprint
A documented GA4 event schema and GTM naming plan aligned to the funnel and revenue model.
- 03
Implementation
GA4 and GTM configured end-to-end, with conversion tracking wired to real business outcomes.
- 04
Validation & handover
DebugView QA, dashboards, and a playbook your team can run without us.
SEO & Analytics
Let's make every conversion measurable
Book a free measurement audit. We'll show you exactly which conversions are missing from your GA4 and GTM setup.